OGX PRIDE

Street Pop Up Experience

Throughout the month of June 2022, OGX wanted to showcase their brand message: "Love is in the Hair" through a series of out-of-home brand moments that support their fans' favorite events and cultural moments. With a focus around NYC Pride, from 6/13 - 6/26, we took over a section of Mulberry Street in NYC with a vibrant billboard design in collaboration with LGBTQIA+ artist, gggrimes. On 6/18, we partnered with Milk & Cream to offer free ice cream to passerbyers in front of this billboard. On 6/26, the day of NYC Pride, we took over a parking lot at a high-traffic location near the heart of NYC Pride, offering hair styling stations and body crystals to get Pride-ready.

The objective of this activation included celebrating all types of love and self-expression, increasing brand awareness and affinity, encouraging social shring and facilitating product purchases.

Client

BOLD PR / OGX

Year

2023

Location

Queens, NY

Company

MKG

Scope

Lead 3D Designer

Lead Prop Stylist

3D Modeling & Rendering