POGUELANDIA
An Outer Banks Experience
To kick off season 3 of one of Netflix's most popular shows today, we created a fan-centric festival experience that teleported fans, influencers, press, and cast into the world of "Outer Banks." This one day, fully immersive, never-been-done experience by Netflix was saturated with shareable moments, interactive stations, food & beverage offerings, energetic musical performances, cast moments, and much more.
The objectives of this activation included driving consumer awareness and widespread lifestyle and entertainment coverage of "Poguelandia;" creating international FOMO by driving organic digital chatter through content-worthy moments that extend beyond the IRL experience; and driving awareness and viewership of Season 3 of Outer Banks later in the month.
For this activation, my role included designing the experience of the Royal Merchant Dig (treasure hunt game), The Boneyard (beverage serving bar), Kook Kove (VIP area), and the OBX gold letter photo moment.
Client
Netflix
Year
2023
Location
Bolsa Chica State Beach, CA
Company
MKG
Scope
3D Designer
Prop Stylist
3D Modeling & Rendering
Sourcing Decor, Props, Furniture
Coordinating with Fabrication
COLLABORATORS
ACCOUNTS: Lauren Sylvester
PRODUCTION: Chantal Lewenberg, Charlie Stumm, Nissa Rhodes
Sean Sales, Vanessa Dawson, Megan Picazo, Chandler Blasini
CREATIVE STRATEGY: Lauren Austin, Paige Hopper
DESIGN: Alex Mutch, Adam Hughes, Susannah Hyde, Brenna Truax
GRAPHIC DESIGN: Crystal Yang, Christine Bosch
PHOTOGRAPHY: Marissa Joy Photography
FABRICATION: Pink Sparrow
GRAPHICS: Atwater Co.