A Brand Retail Shop Experience

Part of a four-city retail pop up shop tour across the country, our first stop landed us in the heart of the Miami Design District for an 11-day experience. Thoughtfully designed to reflect Shopbop's brand identity, beautifully curated product displays, showcases for brand partnerships, and dynamic programming throughout its duration allowed for guests to engage with Shopbop's "one-stop style shop" in person.

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For this activation, my role included leading the design and creative for the space, along with how this creative will show up in all future stops the rest of the year.