Press Preview Showroom Event

After two holiday seasons being impaired by lockdowns and restrictions, we sought out to discovery fresh, new ways to brighten the season for media and editors who were eager to get back to IRL experiences. Heading into the 2022 holiday season, we helped Target host an in-person short-lead holiday preview. This event focused primarily on inspiration/assortment as a key creative pillar, with an initiative to educate media guests about Target's value/affordability/ease through moments of exploration, surprise, and delight.

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The objective of this activation included creating a compelling, immersive brand experience that brings Target's holiday assortment to life, educating media guests about Target's holiday offerings as well as its unique fulfillment services.