At one of Coachella's most iconic after parties, e.l.f.'s "Dew Dome" stole the night with its immersive brand experience that transported guests out of the desert dryness and into the dewy world of its hero products: Power Grip Primer and Setting Spray.

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NYLON House guests were able to trial these hero products to elevate their festival looks as well as take content from all angles in our 360 degree activated dome. An eight foot wide mirror allowed for fun, shareable selfie moments while a misty backdrop with an LED neon hero logo and a gooey backdrop with tiered seating inspired creative group and solo content capture. Guests were able to take home a little piece of the Dew Dome with a giveaway bag that included e.l.f. products.

ROLE

Lead 3D Designer

RESPONSIBILITIES

Floorplanning & Guest Flow

3D Modeling & Rendering

Prop Styling / Sourcing

Fabrication Shop Coordination

AV Vendor Coordination

Onsite Installation

Design Budget Management