To kick off season 3 of one of Netflix's most popular shows today, we created a fan-centric festival experience that teleported fans, influencers, press, and cast into the world of "Outer Banks." This one day, fully immersive, never-been-done experience by Netflix was saturated with shareable moments, interactive stations, food & beverage offerings, energetic musical performances, cast moments, and much more.

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The objectives of this activation included driving consumer awareness and widespread lifestyle and entertainment coverage of "Poguelandia;" creating international FOMO by driving organic digital chatter through content-worthy moments that extend beyond the IRL experience; and driving awareness and viewership of Season 3 of Outer Banks later in the month.

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For this activation, my role included designing the experience of the Royal Merchant Dig (treasure hunt game), The Boneyard (beverage serving bar), Kook Kove (VIP area), and the OBX gold letter photo moment.