The New York Times Well desk's mission is to utilize evidence-based journalism to explore important issues within the topic of health, education readers on how to live healthier, more fulfilling lives. The Well Festival is an inaugural event with the purpose to extend the journalistic mission of the desk to an immersive experience curated to engage attendees within the themes of wellness, health, and personal well-being, and how these ladder up to happiness.

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Over 800 attendees at this one day event experiences a whole day filled with speaker programming held at our main stage, thoughtfully curated food and beverage, a thought-provoking postcard activation centered around happiness, and immersive brand sponsorship activations.​