At Governors Ball 2022, we branded an immersive experience revolving around the 90s/Y2K trending aesthetic for OGX. OGX Love Is In The House brought about a bright, bold, and fun take on this throwback theme, providing and endless supply of shareable photomoments, product interactions, giveaway opportunities, and brand love for all guests attending the music festival.

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The objective of this activation included celebrating love and self-expression through festival hair styling, increasing brand awareness and affinity through social sharing and media impressions, and consumer engagement measurements through RFID scanning and styling reservations.