Shopbop, the premiere global online fashion retailer, set out to deliver an exquisitely designed, carefully curated "one-stop style shop" experience for its shoppers across the US. Hitting up Miami, Chicago, and Dallas throughout the year, this tour was thoughtfully designed to reflect Shopbop's brand identity through beautifully curated product displays and dynamic programming with brand partners to elevate the experience of shopping the brand.

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A dedicated activations station allowed for a multitude of personalization programming to elevate purchased products such as shoelace & charm personalization with Nike, bag hand-painting with Coach, and so much more.

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For this activation, my role included leading the creative direction and spatial design of these different stops, retrofitting the brand image into various venues in different cities. From a design standpoint, I also lead the creative project management throughout the year, ensuring all moving parts were accounted for and worked in sync with one another.

ROLE

Lead 3D Designer

RESPONSIBILITIES

Creative Project Management

Floorplanning & Guest Flow

3D Modeling & Rendering

Fabrication Shop Coordination

Onsite Installation